One of the texts that have really changed my way of looking at consulting has been recommended by an ex-colleague and an experienced consultant. The book he suggested is a compelling business parable that explores the art of client service through vulnerability, authenticity, and trust. It follows Jack Bauer, a high-performing consultant who must adapt to a culture shift after his firm acquires a boutique consultancy known for its unorthodox—yet remarkably effective—approach to client relationships. This insightful story is told in Getting Naked by Patrick Lencioni.
At the heart of the book are “the three fears” that undermine client trust:
- Fear of Losing the Business – Holding back ideas or honesty to avoid upsetting clients.
- Fear of Being Embarrassed – Avoiding tough questions or unfamiliar territory to protect one’s ego.
- Fear of Feeling Inferior – Refusing to admit limitations or offer help beneath one’s title or status.
Lencioni argues that overcoming these fears allows consultants to “get naked” — to work with radical transparency, humility, and service. It’s not about being reckless; it’s about being human, honest, and fully client-focused.
At Boreal, this philosophy deeply resonates. Our approach is grounded in showing up without pretense, asking the tough (and sometimes messy) questions, and offering practical help—even when it’s outside the job description. We believe that building trust isn’t a tactic; it’s a mindset. We prioritize long-term relationships over short-term wins and focus on delivering real value, not just polished slides.
Getting Naked validated and shaped our outlook: trust is earned through openness, not control. And when we lead with vulnerability, we create space for real change.
If this approach doesn’t scare you and you would like to explore further get in touch for potential collaboration.
www.borealhr.com 
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